Wimco, after being bought over by ITC, has expanded its product mix considerably. From selling the ship brand as one of the lowest value products, they have expanded into home lites matches for home use. These matches have a longer stick and better friction pads for more safety to use at home.
Wimco has the following products in its mix.
1. Ship Carborised wooden matches
2. Homelite Matches
3. Carborised wax matches
4. wax matches
5. Veneer matches
6. Veneer safety matches
7. Cardboard matches
They all serve a different purpose and address a distinguished market. for example, veneer matches are sold in places with high moisture content. These matches remain flammable even in the most damp conditions.
No comments:
Post a Comment