Sustainable Marketing

Sustainable marketing is the adoption of sustainable business practices that create better businesses, better relationships and a better world. 

1. Embedding sustainable business practices into the business strategy

sustainable business practices should be embedded right into the business strategy – they are not an afterthought. Examples of sustainable business practices include:

•   Optimizing the performance of a functioning business entity.

•   Creating strong relationships with customers, other businesses, staff and communities

•   Balancing budgets and ensuring financial sustainability

•   Reducing carbon footprint.

2. Delivering marketing activities that create ongoing growth.

Businesses have limited financial, human and capital resources, so there is a constant need to focus and utilize these resources in the best way possible to create opportunities for growth in the future.

Building an authentic brand, and crafting an appealing story that attracts genuine interest from your target market. Collaborating with customers to develop more targeted products and to get to market sooner.

3. Promoting and supporting sustainable businesses to help them grow.

One aspect of sustainable marketing is the promotion and support of sustainable businesses and their products.

4. Influencing other businesses to adopt sustainable business practices.

As a business owner, we can create a big impact by influencing our staff and other businesses to adopt sustainable business practices. Minimize the use of resources in your day-to-day business operations.

Minimize your contribution to greenhouse gases by undertaking activities such as:

•   Print your business stationery using environmentally friendly inks and recycled paper

•   Reduce your use of direct mail: use online communications instead

•   Create online catalogues instead of printed catalogues

•   Use virtual communications such as skype, video conferencing and webinars